Nike Air Abuku - Shoe Aquarium

Project Nike Air Abuku, which was created by creative agency Wieden + Kenedy Tokyo Lab - is absolutely unique. This transformation of the shoe Nike Air Max 360 in an aquarium with real goldfish. It describes your project itself Agency:Sneakers that we had to advertise, it's Air Max 360 with most air soles than any other shoes NIKE. Thus, we decided to create something, building on the concept of airiness, the main quality of this model. We did the upper part of the fully transparent, and put some silver carp - the most common aquarium fish in Japan. So, this concept demonstrates the relationship between nature and man, and also speaks about comfort footwear NIKE athletes. By the way, ABUKU - in Japanese "Bubbles". "